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I don’t think I would be anywhere near as productive as I am in social media today without having tools, systems and processes to monitor and organize my expanding network. They really have been the secret to my success, and of my clients’ success. In the work that I do in social media, time management and feeling overwhelmed are always the biggest concerns that I hear—but they don’t have to be.
Automation is all about leveraging your time and energy, but often you will hear people say that this goes against the whole idea of social media being about building and nurturing relationships. However, there are ways to automate some of your social media efforts—without detracting from cultivating your authentic voice and personality when it comes to your online presence. [click to continue…]
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Social media outsourcing has been dubbed the next big thing — which could mean placing your brand in the trusted hands of outside agencies. Social media is about building relationships between your brand and your community — about listening to the conversation and engaging in it. As agencies are claiming to be social media experts, more companies are taking what I believe to be an easy route by outsourcing this function. But how well can they truly represent your brand? And more importantly, can they do it better than you can?
I challenged my esteemed colleague @AmandaVega (her blog Http://www.amandavegablog.com) and newcomer @mkarre to a throwdown on the topic of whether companies are better off outsourcing social media. Not surprisingly, @AmandaVega and @mkarre argued that outsourcing is the way to go. Why? Budgetary constraints, lack of resources and lack of social media knowledge. @AmandaVega states: “While most companies are really good at PUSHING messages, they aren’t very good at receiving them, or interacting in conversations that fall outside of the ‘what’s in it for me’ mentality. That’s another reason to assign this part of your marketing to the outside.”
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The vast majority of Facebook fan pages carry the same, standard “vanilla” look. You’ve got a wall, info tab, pictures, video and events. Every once in a while you will come across a page that stands out from the others. Perhaps they have a custom landing page, or some type of graphical box which has an offer. Facebook doesn’t make it very easy to learn how to add that functionality, and it took me quite some time to learn the technique.
FBML is Facebook’s version of HTML, the language that web pages are written in. For the most part, a knowledge of HTML is all that is needed to utilize the functionality of the Static FBML application. This particular application, which was created by Facebook and can be added to your pages, allows you to create a “web page” within a tab or box that you can attach to your page. Sound complicated? It really isn’t, once you dig in and get started. [click to continue…]
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Social Web School is curated by Jerry Bowles, co-founder of Social Media Today and founder of the contemporary classical music site Sequenza21.
