Comments on: 10 Steps to Achieving ROI (Return on Influence) Through Corporate Blogs http://socialwebschool.com/?p=220 Learn the ABCs of Social Media from the Pros Wed, 27 Jan 2010 07:52:01 -0500 http://wordpress.org/?v=2.8.4 hourly 1 By: Conxa Rodà http://socialwebschool.com/?p=220&cpage=1#comment-1045 Conxa Rodà Mon, 07 Dec 2009 15:48:25 +0000 http://socialwebschool.com/?p=220#comment-1045 Good checklist, thank you. I don't think blogs are dead (nor will be in the near future). Mixed to many me-centered blogs there are extremely valuable blogs in almost any domain. As far as I can see, blogs are still thriving. Together with Twitter those are the two most reliable sources to be updated and for alive discussion. To your interesting checklist, I would add: -before the second one: "Seduce your colleagues to contribute to the blog" It's not easy nor quick to achieve staff engagement, but it's crucial in order to provide a richness of perspectives. -"Invite to comment, end your post with one or two open questions" -to the content point, I'd add: "Write about a variety of subjects and/or take different approaches within the range of a particular domain. Alternater behind-the-scenes stories with breaking news, comments on readings, etc. and, most important, add a touch of humor now and then" ;) Conxa @innova2 Good checklist, thank you.
I don’t think blogs are dead (nor will be in the near future). Mixed to many me-centered blogs there are extremely valuable blogs in almost any domain. As far as I can see, blogs are still thriving. Together with Twitter those are the two most reliable sources to be updated and for alive discussion.

To your interesting checklist, I would add:
-before the second one: “Seduce your colleagues to contribute to the blog” It’s not easy nor quick to achieve staff engagement, but it’s crucial in order to provide a richness of perspectives.
-”Invite to comment, end your post with one or two open questions”
-to the content point, I’d add: “Write about a variety of subjects and/or take different approaches within the range of a particular domain. Alternater behind-the-scenes stories with breaking news, comments on readings, etc. and, most important, add a touch of humor now and then” ;)
Conxa
@innova2

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