Most Internet traffic is driven by search engines, and search optimization means developing web content that maximizes the number of visitors to that content. Let me qualify that. You want the right traffic from the right people interested in what you’re delivering.
So how is this done?
Linking Strategies
- Inbound linking, that is links pointing to your site are seen as a vote for your content’s relevancy. That’s especially true if the the other site has similar content and is ranked higher than yours.
- Outbound linking shows that you’re linking to relevant content and outbound links can help your readers find more information than you can possible write in your content. Check out what Google says about outbound linking.
You can create all the outbound links you want, but there seems to be more weight given to inbound links from an SEO perspective. In order to get them, you must do a couple of things:
Join the conversation and visit other blogs. Read that content and leave an INTELLIGENT comment. That get’s the conversation started, because that blogger may come to your site and do the same. Or, if your site has content that’s particularly apropos to his (or her’s), voila inbound link.
Link to Your Own Posts
Your blog or website should be a compendium of information for your visitors. They are visiting your blog/website because they want answers. So give them answers and make those answers easily accessible. For example, if you want to know more about sponsored conversations, try one of these posts:
- How to Make Sponsored Conversations Work for You
- To Sponsor, or Not Sponsor Sponsored Conversations Online
Or, if you want to learn more about these.
Choosing Good Keywords
Choosing good keywords is important, especially in areas that are less saturated. And, there are several good keyword tools you van use. Google AdWords is good, as is Google’s Search-based Keyword Tool.
There’s an art to using keywords. Use to many and you lose readability. (Remember, your key audience is people, not Google’s bots.) Nonetheless, you should use keywords in your page titles, and in subtitles. I’ve also been told that increasing the font size to H3 makes a difference too.
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{ 2 comments… read them below or add one }
Thanks Rodger for this article.
In my opinion, getting engaged into a conversation by saying something smart is the same thing on the Web than in real life. You’ll get attention of other and they will listen to you.
Concerning the “right selection” of words, I think it comes alone when you know what you are talking about. Technical words or specific words related to that field of expertise will come by themself and will automatically be part of your content on your blog without really thinking about putting them into your content. If you force your pencil to do so, maybe you’re not an expert about what your talking about.
Hope you share my thoughts
definitely great advice for optimizing your site. Most bloggers, especially early on in their blogging journey, tend to steer clear of SEO. They tend to think it’s too technical for beginner bloggers to master. It’s actually pretty easy and can be very rewarding once you start reaping the benefits of the results