100 Ways To Measure Social Media

Someone told me once, “If you can find a way to measure social media, I’ll come work for you.” I respect that guy and by no means do I advocate he throw his sweet gig to the breeze, but his words are apropos to a recent study by MediaPost Social Media Insider.

Apparently there are 100 ways to measure social media, David Berkowitz writes, a Senior Director of Emerging Media & Innovation at digital marketing agency 360i. Here are just a few:

1. Volume of consumer-created buzz for a brand based on number of posts
2. Amount of buzz based on number of impressions
3. Shift in buzz over time
4. Buzz by time of day / daypart
5. Seasonality of buzz
6. Competitive buzz
7. Buzz by category / topic
8. Buzz by social channel (forums, social networks, blogs, Twitter, etc)
9. Buzz by stage in purchase funnel (e.g., researching vs. completing transaction vs. post-purchase)
10. Asset popularity (e.g., if several videos are available to embed, which is used more)

A Pew American Internet Study found search is tied with email as the top online activity. Ninety-one percent of Internet users search regularly. As more people go online to search for answer, socialize and seek out products and services, measuring how communication affects a company is increasingly important.

While there are more ways to search than these 10 check out the complete list at Social Media Insider.

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