How To Identify Quality and Relevant Twitter Users to Follow

New to Twitter?  Are you overwhelmed, confused, or unsure how to identify quality Twitter Users?  According to Mashable’s Adam Ostrow, as of April 28, 2009, Twitter had roughly 6 million registered users and that number will likely double by the end of 2009.  How do I wade through the 6 million + Twitter users [...]

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Who Needs Black Friday? We Have Cyber Monday!

Get ready for Cyber Monday!
Yes, the online stores start their sales on Thursday, Thanksgiving Day; however, they tout the REAL deals on the Monday following the weekend.
So, make your list, check it twice and then go hunt for online coupons to make the deals even sweeter….
Wolkia’s favorite site for online coupon codes:  Retailmenot.com
And, of course, [...]

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How to Move to a Self-Hosted Blog in 5 Easy Steps

Few weeks ago I helped Shari transfer her Wordpress.com blog to a self hosted Wordpress blog. This task might sound daunting but its really not and Shari is my witness. What is the difference? To avoid confusion I would like to mention here that there are two types of Wordpress blogs, one is when you [...]

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Who’s Got the Best Black Friday Promotions on Facebook?

As  Thanksgiving and the biggest shopping day of the year approaches, businesses are turning to social media to help promote the deep discounts they will be offering on Black Friday. Here are a few examples I’ve seen, as well as some ideas for how these campaigns could be improved.
Toys “R” Us on Facebook

Right now Toys “R” [...]

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Are Women More Engaged Online Than Men?

Social networking site (SNS) communication continues to outpace Twitter usage. But the tweets are catching up. In a recent study released by the Pew Internet & American Life Project, Twitter usage rose from 11% in April 2009 to 19% in September. And there are more women Tweeters than men. This doesn’t surprise me, other studies [...]

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How do You Find Your Blog Audience? You Don’t.

That’s right: you don’t find your audience. They find you. Your job, as a blogger, is to make it easy for them to find you when they decide to look for information. It’s a simple formula, but it’s so easy to get off-track.

Identify your audience, or “Tribe” if you prefer. You’d be surprised how few [...]

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How to Create Twitter Lists in 3 Easy Steps

Twitter lists is an excellent new feature for Twitter devotees who would like to get more out of Twitter without the headache. Twitter lists will help you organize, segment, and discover. In plain English that means you can create a list that includes your friends, cool websites, blogs you read and anything else that moves [...]

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How Social Media Savvy Are You? Take the Quiz.

This is a guest post by Alison Kenney.
It seems that every job description and prospective client wants to work with a PR pro who is social media savvy.  Interestingly, this can mean different things to different people.   At the extremes it could mean the difference between someone who thinks they are savvy about social media [...]

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Flash! It’s Not About Engagement

Engagement.  I can barely hear the word engagement spoken by any marketing/PR/agency type without rolling my eyes.  “It’s all about engagement, dialog, interacting in new ways with consumers.”  (generic composite quote from Social Media experts, stated with a slightly condescending tone).  We all “get” what the gurus are saying, of course Social Media provides new [...]

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4 Rules for Creating an effective B2B Social Media Marketing Strategy

As a Inbound Marketing Specialist for an Inbound Marketing Software company, I speak within business owners on a daily basis who are interested in Social Media Marketing.  One of my colleagues likens Social Media to a “never ending cocktail party online.”  All jokes aside, prospects are online talking about your industry, products and services and [...]

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