When you start a digital marketing campaign for your business, you will need to set realistic expectations to measure its success. It is advantageous if you do plenty of research before starting your campaign and you understand how the various digital marketing techniques work. Below are some tips and advice to help you set your expectations to help prevent you from getting frustrated if things do not go how, you thought they would.

How Long Does SEO Take To Work?

Many factors can affect how quickly SEO works for your website, but even the best digital agency Malaysia has to offer cannot give you guarantees. If any agency does offer you a promise, this is a warning sign that you will want to look for another agency, as there are no guarantees in SEO. What works for one company may not work for another, even when they are in the same industry and have a similar website. As such, you need to be patient with SEO and understand that you are in it for the long haul, but there are marketing methods that can get you quicker returns on your investment.

Quicker Returns Form Using PPC

If you are looking for some quick returns while you wait for your SEO to take effect, you can consider PPC for your business. Once your campaign is set up, you can see your ads appearing almost immediately, and they can drive traffic to your landing pages and help you convert enquiries into sales. However, you can waste a lot of money and see no returns on your investment if you do not understand how PPC works. As such, if you have no experience running a PPC campaign, you may wish to use the services of a reputable digital agency to set up, optimise, and monitor your campaign. Once this is complete, you can see excellent returns, and once your SEO kicks in, it will make a considerable difference to your company’s profitability.

Setting Your Budget

Whether you are using SEO, PPC, or social media to advertise your business, you will need to have a realistic budget available. Ideally, you should spend between 3-5% of your total revenue on marketing, and a considerable chunk of this should go towards digital marketing. However, it depends on your industry and how competitive it is, your aspirations for your company, and how quickly you want to achieve them. You can get more information about setting your marketing budget for your company by clicking here, and you can use this to work out your budget that is going to be realistic for your company.

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