Importance of keywords
Everyone can write anything in English. However, if you are writing for a website that is about to show up on search engines with various algorithms, you have to think of various factors of writing. One such vital factor is the keyword. A keyword is a term that will tell Google that your content is related to what the user searches for. For instance, let us consider that the word camera is your keyword. If anyone searches for a camera on Google, your webpage which has the word camera will appear in the SERP if you have optimized your page for that word. You have to use these keywords in several positions within your content. You have to use it in the title, subheadings, passages, and more to see better results. For each word, your webpage will rank in some position at the SERP. You can get to know the correct position of your webpage for a particular search term using a free keyword position checker. If a particular keyword has more popularity and your webpage is not showing up for that one, you have to work on your content to position the keyword correctly. However, it is necessary to know how to pick the right keyword for your content. We will discuss these ways in brief.
Finding the right keywords
Get the customer’s point of view.
You are writing content for your customers, and they are the ones who will look for some information that would be present on your website. So, you have to keep yourself in your customer’s position and think about how would you search for specific information. If you do so, you would get some ideas for keywords. You can check the popularity and difficulty of these keywords and use them if you find them attractive. However, you have to make sure that all of them are relevant to your content.
Competitors may help.
Another way of identifying attractive keywords for your website is to use that of your competitors. There will be several tools helping you to analyze your competitor’s websites and provide detailed reports on the various keywords used by them. They will also show you the number of visitors those keywords are getting to the website. If you feel like it is attractive, you can use those keywords for yourself and can try to overtake them.
Keyword research tools will help.
Keyword research is vital in SEO. So, several SEO vendors are offering keyword research tools with various features. If you type in your niche and a sample key term, you will get thousands of related keywords along with their performance in the SERPs. On seeing this, you will get an idea of the right and useless keywords. So, you can use those that you feel suitable for your website.
Over time, some keywords may lose popularity. So, it is advisable to check and update keywords regularly.